Magnetix Marketing Musings

Maybe You're Not Overthinking It

Maybe You're Not Overthinking It

Maybe You're Not Overthinking ItRPM, aka Thunderbrd
Published on: 10/09/2026

Sometimes overthinking means reopening decisions we've already solved. Other times, we're simply discovering how much thought the job actually requires.

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The Numbers Get a Vote | Smarter Advertising Through Testing

The Numbers Get a Vote | Smarter Advertising Through Testing

The Numbers Get a Vote | Smarter Advertising Through TestingRPM, aka Thunderbrd
Published on: 08/09/2026

AI makes advertising ideas cheaper to create. Systematic testing can turn ad spend into both customer acquisition and reusable market intelligence.

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